Overview
Ten Days Course
Delivered by Professor Allam Ahmed
Fellow (FCIM) and Chartered Marketer (CM) of the Chartered Institute of Marketing, UK
Certificate from Queen Mary University of London
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The broad aim of this ten-day interactive course is intended to provide none-marketing professionals with the basic concepts and practices of modern marketing in a changing world. This course covers all important principles and concepts that medical professionals need to know to engage and satisfy their customers and other stakeholders in their organisations.
Some of you may have studied marketing before; for others it may be your first introduction to the subject. Whichever it is we hope the experience is a satisfying one and develops your interest in marketing. We look forward to working with you to be able to market yourself and your organisation more profitably for the future of your business and attract more customers. We hope the course will be a pleasurable and delightful learning adventure and you enjoy the course and find it a stimulating and rewarding experience.
This course is designed to help none-marketing professionals develop an appreciation of the role of marketing and the management of marketing functions in the modern organisation. We will explore ‘Marketing’ in its various forms: as a management function, a managerial process and a business philosophy that places the customer at the core of the organisation.
The course will introduce none-marketing professionals to the theories, concepts, models, techniques and current best-practices for developing and implementing marketing strategies and actions. Marketing decision-making should not take place in a vacuum. None-marketing professionals will familiarise themselves with the components of market analysis and strategy development with respect to the organisation, its customers, competitors and collaborators. There will be more in-depth coverage of marketing implementation and control issues through the concept of the integrated marketing mix: the product/service offering and customer service, communications, pricing and channels.
This course will also provide coverage of the new marketing technologies that are revolutionizing the way companies bring value to their customers such as direct and on-line marketing. The course will help none-marketing professionals to practice various marketing techniques building your own website with strong SEO tools to be ranked high in most relevant industry/business directories and platforms, use of social medial with more attractive contents and customers' reviews and regular blogging and most importantly be able to help your organisation to select and employ a professional marketer to implement the organisation marketing strategy.
Finally, none-marketing professionals will also be provided with a wide range of important topics such as environmental sustainability and management, diversity, levels of marketing segmentation, international marketing and socially responsible marketing.
Location
London, Greater London, England, United Kingdom