Overview
Two Days Course (16 Hours) 15 June 2023
Delivered by Professor Allam Ahmed
Fellow (FCIM) and Chartered Marketer (CM) of the Chartered Institute of Marketing, UK
Certificate from Queen Mary University of London
REGISTER for Next Intake
The broad aim of this two-day interactive course is intended to provide none-marketing professionals with the basic concepts and practices of modern marketing in a changing world. This course covers all important principles and concepts that marketing and none-marketing professionals need to know to engage and satisfy their customers and other stakeholders in their organisations.
Some of you may have studied marketing before; for others it may be your first introduction to the subject. Whichever it is we hope the experience is a satisfying one and develops your interest in marketing. We look forward to working with you to be able to market yourself and your organisation more profitably for the future of your business and attract more customers. We hope the course will be a pleasurable and delightful learning adventure and you enjoy the course and find it a stimulating and rewarding experience.
This course is designed to help professionals develop an appreciation of the role of marketing and the management of marketing functions in the modern organisation. We will explore ‘Marketing’ in its various forms: as a management function, a managerial process and a business philosophy that places the customer at the core of the organisation.
The course will introduce all professionals to the theories, concepts, models, techniques and current best-practices for developing and implementing marketing strategies and actions. Marketing decision-making should not take place in a vacuum. None-marketing professionals will familiarise themselves with the components of market analysis and strategy development with respect to the organisation, its customers, competitors and collaborators.
Finally, all participants will be provided with a wide range of important topics such as environmental sustainability and management, diversity, levels of marketing segmentation, international marketing and socially responsible marketing.
Location
London, Greater London, England, United Kingdom