Social media for Business

This one-day course aims to examine the evolution of social media tools, including their use as productivity improving tools within businesses and organisations and as bridges between social groups. Our central themes are defined by the social and economic factors promoting and constraining the realisation of the opportunities that social media can provide. The course will consider how social media is used as tools for wealth creation and for meeting other human purposes as well as how they can be 'governed' to mitigate negative potentials.

The course is designed to encourage interaction between participants with more extensive backgrounds in social media and related areas and participants with little or no prior experience in these areas. The emphasis will be on generating a 'collective learning process' that bridges gaps between the knowledge domains of technologists and social media, and of social media specialists and non-specialists. Where possible, participants will be encouraged to exchange knowledge and disciplinary perspectives in the use of social media in businesses context that may have been gained in other subject areas and working experience.