Today I congratulate the College of Business, Business Innovation and Entrepreneurship Research Center and Deanship of Graduate Studies and Research for their efforts to bring this journal to life. The role of WASD (World Association for Sustainable Development) journal on Sustainable Development in this endeavor has been undeniable, robust, professional and helpful. With this partnership we aim to bring out two issues per year. This journal readiness and publishing has taken sometime and went through numerous challenges successfully but we worked tirelessly with WASD and achieved the goal. We aim to provide latest research on the different aspects of entrepreneurship, intrapreneurship, women empowerment, women development that would assist the national efforts to bring further prosperity in the kingdom and across the world.

Dr. Malak Al Nory
Provost
Effat University
Jeddah – Kingdom of Saudi Arabia

Welcome to Effat University and WASD (World Association for Sustainable Development) journal on Sustainable Development, Entrepreneurship and Leadership. Currently the Kingdom is going through a huge transformation at economic and sustainable development arena through our coveted Vision 2030. The entrepreneurship and SME development is one of the fundamental dynamics of this vision. Effat University always strives to empower women of the kingdom by equipping them with tools necessary. I believe this journal will help and assist the young women in all aspects of their startup to a successful business venture with latest technologies and expert assistance. I would like to invite both local and international scholars and practitioners to contribute to our journey to realize the national goals for enriching the lives.

Dr. Haifa Reda Jamal Al Lail
President
Effat University
Jeddah – Kingdom of Saudi Arabia