Rozita Naina Mohamed is a Senior Lecturer at the Faculty of Business and Management, University Technology Melaka Campus, Malaysia and has 18 years of teaching experience at public and private higher learning institutions teaching various marketing topics, including Consumer Behaviour, Research Methodology and Marketing Research to undergraduate anRozita Naina Mohamed is a Senior Lecturer at the Faculty of Business and Management, University Technology Melaka Campus, Malaysia and has 18 years of teaching experience at public….