Cheng Li is an Associate Professor of Tourism Management in Sichuan University. He obtained PhD on Management Science from the University of Electronic Sciences and Technology of China. His research interests include tourism management, ecotourism and he has published in journals such as Human Geography, World Review of Entrepreneurship, ManagementCheng Li is an Associate Professor of Tourism Management in Sichuan University. He obtained PhD on Management Science from the University of Electronic Sciences and Technology of C….