Dr. Samar Rahi
Dr. Rahi is an Assistant Professor of Marketing at Hailey College of Banking & Finance, University of the Punjab, Lahore, Pakistan. He holds a Ph.D. in Marketing from Universiti Sultan Zainal Abidin (UniSZA), Malaysia. He has worked with top-notch travel tech joint like Saffr A/S, Amadeus and Galileo. His current research interests include information management, business intelligence, e-commerce, product innovation and technology adoption. His research projects include study of travelling constraints, brand Image, Internet banking, customer perceived value, e-service quality, customer’s perception of public relation and switching cost.