A seasoned Marketing professional with experience both on client and agency sides in private and non-profit sectors. Salma has extensive hands on experience in marketing communications, corporate communications and PR, and a proven record of accomplishment in managing multiple accounts on the agency side, and working with a portfolio of renowned brands including (Coca-Cola, Unilever Lipton & Knorr, Kraft, Mitsubishi, KIA, Caterpillar, GSK Panadol) among others. Salma has over 10 years’ experience in developing brand strategies and executing integrated marketing communications campaigns including digital and social, and a proven ability to deliver high quality campaigns to international standards in a challenging developing market (Sudan). Salma currently works as a freelance marketing consultant/trainer and creative copywriter.
Certificate in Digital Marketing Planning – CIM – 2014
M.Sc. Strategic Marketing Management – Coventry University – 2009
B.Sc. Pure Economics – University of Khartoum – 1999