Dr. Rozita Naina Mohamed
Rozita Naina Mohamed is a Senior Lecturer at the Faculty of Business and Management, University Technology Melaka Campus, Malaysia and has 18 years of teaching experience at public and private higher learning institutions teaching various marketing topics, including Consumer Behaviour, Research Methodology and Marketing Research to undergraduate and postgraduate students. Currently, she is pursuing her PhD in Marketing. Being a prolific researcher, she has conducted a number of research works in Social Science Behaviourist Psychology and branding and has presented and published her research in high impact journals at national and international levels. She has written a number of instruction manuals in her specialized field and is active in academic writing, dialogue and intellectual discourse conducted on a regular basis among members of the faculty.