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Photo of Dr. NIK MOHD HAZRUL HASHIM

Dr. NIK MOHD HAZRUL HASHIM

Qualifications:

PhD

Location: Bangi, Malaysia

Biography

Nik Mohd Hazrul Nik Hashim is an Associate Professor of Marketing at the Graduate School of Business, National University of Malaysia. He has more than twenty years of experience as an academician including a casual teaching stint in Australia. He holds a PhD in Marketing from the University of Melbourne and specializes in Product Innovation and New Product Development. His primary research interests focus on exploring how products influences consumer behavior on topics related to branding and packaging, product design and strategy, product positioning, product exports, and green marketing. He is particularly interested and proficient in multiple moderated regression analysis (MRA) and adopts a unique method in conducting research (Systematic Research Approach) that essentially encapsulates the whole research design in two pages without forgoing academic rigor and quality. Nik has published widely in prominent international journals, including Review of Managerial Science, Journal of Retailing and Consumer Services, Journal of Relationship Marketing, and Renewable Energy, and has co-authored a textbook; Product Management & Strategy published by McGraw-Hill. He has led several research projects and has worked extensively with professional bodies and firms such as Centre for Collaborative Innovation, Malaysian Foundation for Innovation, Proton Edar, Huawei, MPOB, Filati Lastex, and TH Travel & Services, mostly on matters relating to product innovation and commercial value. His teaching performance has consistently been ranked among the highest and in recognition of his achievement, Nik is the recipient of numerous teaching and research awards at both the faculty and university level. He is keen in knowledge sharing and believes that real projects or practical applications should be embedded in the teaching process.

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