Naveed Ahmad is a PhD student in school of management, Northwestern Polytechnical University, Xi’an, China. He did his master of Marketing in 2013 from Mohammad Ali Jinnah University. His area of interest is sustainable development, marketing, and HRM. His research covers different topics including Internal Marketing, Organizational performance, Marketing outcomes, Brownfield redevelopment projects. He has been teaching in different institutes including Bahaudin Zakaria University, Multan and Government College University, Faisalabad.