George set up SIA Group in 1982, a business that has now grown into a thriving management consultancy, serving the needs of a diverse range of clients on a global basis. As well as being the CEO of SIA, he is a Senior Principal Consultant. He has led seminars and workshops and advised global clients extensively in management and leadership development. His work has encompassed many countries and regions throughout the world, including Sweden, the Netherlands, Belgium, Italy, Greece, Turkey, Ireland, the UK, the Middle East, North Africa and Asia. As a result, he has gained a deep understanding of many diverse cultures and how they operate. George has a BA in Economics and Philosophy from the University of East Anglia, and has conducted seminars as an Associate Lecturer on the Business Studies degree course at the University of Sussex.