Dr. Naz Onel is an Assistant Professor of Business Studies at Stockton University, New Jersey, USA. Dr. Onel’s principal areas of research are consumer pro-environmental behavior, sustainability marketing, green branding, sustainable business strategies, the impact of consumption behavior on environmental well-being, consumer knowledge in sustainDr. Naz Onel is an Assistant Professor of Business Studies at Stockton University, New Jersey, USA. Dr. Onel’s principal areas of research are consumer pro-environmental behavior….