(pp.357-365) J. W. Lee, Y. Y. Kim and S. W. Tai ‘Customers’ personality and brand personality, and its relations to their purchasing intension’, World Sustainable Development Outlook, 2008

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  • (pp.357-365) J. W. Lee, Y. Y. Kim and S. W. Tai ‘Customers’ personality and brand personality, and its relations to their purchasing intension’, World Sustainable Development Outlook, 2008
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