Global business environments and entrepreneurship


  • Understanding customer focus in the modern world.
  • Dialectics of entrepreneurship and small business development.
  • SME growth and sustainability.
  • Engage the critical discourses and prosaic of entrepreneurship.
  • Reflect on SMEs.
  • Development imperatives develop a critical appreciation of how entrepreneurship impacts the society.
  • Highlight the processes in developing the entrepreneurial mindset.

Program structure

  • The Dynamic Global Environment
  • SME Internationalisation
  • Changing Environment of Industries and Firms
  • Nature of Entrepreneurship

Benefit for participants

  • It is a great opportunity for participants to gain knowledge on the new global business environment and entrepreneurship.
  • Providing training and educational opportunities for participants.
  • Offering networking opportunities for participants and businesses.
  • Meeting with professional international keynote speakers.
  • Meeting with professionals who are considering changing their careers.
  • Motivating participants to armaments science.

Benefits for employers

  • Enhance relationship with different organization.
  • Meeting with participants.
  • Raising institutional image, profile, awareness, and market exposure for the future intakes.
  • Post event publicity through social media marketing, bulletins and word of mouth.
  • The opportunity for Employers to showcase their role in community service.

Course material

Included in the course fee, the following learning materials will be provided:

  • All overhead slides/transparencies.
  • Case studies (print and video) used on the course.
  • Certificate of attendance from WASD.